Star Trail
Professional design development for 361 Degrees LLC
Brief
To design a hollow midsole shoe in 361 Degree brand's 2021 SS running shoe matrix.
Price: 500 RMB
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Then I start sketching with the inspiration of the star trail.
Phase 1: Midsole Ideation
Goal 1: How could we utilize the hollow midsole structure to make the shoe feel and perform futuristic?
Phase 2: Upper Ideation
Goal 2: How could the shoe feel lighter for the runner to run in the summer?
Phase 3: Tech-pack
Finalized the details for developers to build prototype
CNC prototype
Cushion structure
We had a lot of discussions about the construction.
In order to achieve the futuristic hollow midsole visual, we utilized our 361° QU!KFOAM midsole material to achieve lightness and comfort and inject molded EVA to add more support on the side.
Translucent Rubber Outsole
Injection molded EVA
( Support)
QU!KFOAM Supercritical Foaming Molding EVA
(Bouncy + delicate)
Injection molded EVA
(Support)
First round sample
With the help of the running shoe team leader and the factory, we brought this version of cushioning and speed form to life.
Second round samples
Shout out to the running shoe team and color designer. With their support, the star trail got into 2nd round samples. But unfortunately, this project did not get into the market.
However, it's still a great experience to try out a new structure at work.
Appreciate Team's effort
Running team leader
Zhenhui for guidance through this project, and offering technical suggestions.
Running team member
Wenxu for helping modify the 2nd round samples.
Development team
Ma for bringing the sketch to the prototype.
Color team
Shu for developing the colorways in the second round